“How to Assess the Effectiveness of ACA Outreach and Education Efforts”

Conducted on Wednesday, April 29, 2015

This webinar will provide organizations that are conducting, funding, or planning, ACA outreach and education to racially and ethnically diverse populations with insights on assessing the reach and effectiveness of those activities. The webinar will focus on lessons learned from an evaluation conducted by Community Science and will present information on:

  • Methods to assess the effectiveness of ACA outreach and education efforts;
  • Results of outreach efforts in terms of reach, knowledge gain, and uptake;
  • Conclusions/Recommendations for enhancing outreach in future enrollment periods; and
  • Strategies for engaging and collaborating with community-based organizations.

Background: A significant component of the ACA includes expanding health insurance coverage for previously uninsured and underinsured individuals. This has started to give racial and ethnic minority populations access to preventive services, coverage to those with pre-existing conditions, and increased access and improved quality of health care services. These changes have the potential to reduce racial and ethnic health disparities in health care in a significant way. For this to occur, there must be widespread adoption that requires informing difficult to reach, racially and ethnically diverse populations about eligibility qualification, benefits, and ways to enroll in the ACA. The webinar, which will focus on the evaluation of outreach efforts conducted by the National Partnership for Action to End Health Disparities’ (NPA) Regional Health Equity Councils (RHECs), will showcase outcomes of the strategies that have been employed by the RHECs to reach these populations.

Presenter: Kien Lee, Ph.D., Vice President & Principal Associate, Community Science
Dr. Lee provides research, evaluation, and other technical support to government agencies, foundations, non-profit organizations, and intermediaries in efforts to develop healthy communities. She specializes in health disparities, cultural competency, systems change, intergroup relations, and immigrant integration. Currently, she leads the evaluation of the W.K. Kellogg Foundation’s place-based efforts in Mississippi and the Connecticut Health Foundation’s strategies to reduce health disparities. She has also directed The Colorado Trust’s Equality in Health Initiative.

Presenter: Oscar J. Espinosa, M.A., Senior Associate, Community Science
Mr. Espinosa has extensive experience evaluating programs that deliver services to racial and ethnic minorities and other vulnerable populations. He currently leads a project that is evaluating the reach and effectiveness of various ACA outreach and education strategies being implemented across the country. He also directs the evaluations of the US Department of Health and Human Services (HHS) Office of Minority Health’s National Partnership for Action to End Health Disparities (NPA).

The following materials are available from the webinar:

  • Click HERE for slides from the webinar
  • Click HERE for tools from the webinar
  • Click the link below for the video from the webinar (NOTE: there was a brief internet interruption and the is an audio loss from the Q&A section, from about 57:52 to 58:55)